Tuesday 10 May 2011

Why traditional media organizations aren’t going anywhere

The digital revolution has created much concern over the future of the traditional media organizations responsible for publishing, producing and providing people with their favorite books, movies, music and news. The first industry to really panic was the music industry, which began battling piracy at the turn of the millennium. The movie studios weren’t far behind as weren’t newspaper publishers, who saw the Web and free sharing of content as a threat, rather than a new opportunity.


The core purpose of these organizations is to inform and entertain us in different ways. This core function hasn’t changed in any way; only the methods of publishing, producing and distributing this content have changed. Social medias and the sharing they enable shouldn’t be seen as something to fight against but rather something to be taken advantage off.

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