A review of existing content, how much there is, how well it’s organized, and how accurate and how well it is produced?
Content is much more than text. Multimedia elements such as pictures, graphic elements, video and audio can help tell the story.
Content needs to be regularly evaluated. What needs to be refreshed, updated and taken out? A website is in a constant beta stage.
A hierarchy of the core messages that define an organization or brand, which helps content strategists figure out the story they are trying to tell and what content is not related to the brand and is unnecessary.