The online environment is constantly changing and so are the opportunities, methods and channels of utilising it. What is still quite new in this environment, is seamless utilisation of online in an offline environment. One way to solve this problem can be answered with RFID technology.
The first time I heard about RFID technology was in the 2010. www.digitalbuzzblog.com featured an article with a video about a hotel in Ibiza that used RFID technology:
Even though the concept presented some difficulties and issues, what I found really impressive was that the online an offline environments were very well connected.
(Case by Red Keds Creative Agency)
Range Rover Evoque RFID Eng from Red Keds Creative Agency on Vimeo.
So these are great examples on how to use RFID technology to really maximise your promotion and exposure during single events, but what about using it as a long-term tool? In this next example it is service that is provided the whole season and brings the whole new experience to skiing and snowboarding.
These are not the only cases where RFID technology has been used and I am pretty sure that in near future companies will apply it in a wider range. To get the best return on a digital marketing strategy requires traditional offline methods, and RFID technology for sure offers a great way of combining the two.